The importance of digital strategy and marketing: why it’s essential today
Today, almost everything happens online: we search for information, we discover new products, we communicate with friends and family… That’s why, for a company or a project, being visible on the Internet has become indispensable. But it’s not enough just to have a Facebook page or a website. You need to know how to talk to the right people, where to find them, and what to tell them. That’s where digital strategy comes in: it helps you organize your online presence to achieve your goals.
Digital marketing, on the other hand, helps to spread the word about a product, service or idea using the right tools: social networks, e-mails, videos, online advertising and so on. This allows you to reach a wide audience, sometimes even on the other side of the world, and often on a small budget. What’s more, with the Internet, you can quickly see what’s working and what’s not, and adjust your actions accordingly.
In short, digital strategy and marketing are like a compass and a map: they guide a company or a project through the world of the Internet. Without them, you risk wasting time and money, and missing out on numerous opportunities. Whether you’re a small boutique, an association or a major brand, using digital properly means giving yourself every chance of success.
