Why is having a website important today?
In the digital age, an online presence has become a must for any company, organisation or professional. A website acts as a 24-hour shop window, accessible to anyone connected to the Internet, anywhere in the world. It allows you to present your services, products and values, and reinforce your credibility with your customers and partners. For many consumers, not finding information about a company online can lead to mistrust or to turning to a competitor.
Having a well-designed website also offers a strategic advantage: it allows you to control your communication and expand your audience. Unlike social networks, which obey changing algorithms, a website belongs entirely to you. It becomes an anchor point for your brand, where you can publish quality content, integrate online sales tools, collect data or interact directly with your visitors via contact forms or newsletters.
Finally, in an increasingly mobile and connected world, a website optimises visibility on search engines like Google. Thanks to search engine optimisation (SEO), you can appear in the results when someone searches for a service or product related to your business.In short, having a website today means giving yourself the means to exist, stand out and grow in a constantly changing digital environment.
