Why digitalizing your business is essential
These days, almost everyone uses the Internet: to chat, search for information, watch videos or buy products. That’s why businesses – large and small – need to have an online presence. But being online isn’t enough: you have to know how to get there. That’s where digital strategy and digital marketing come in.
–What is a digital strategy?
A digital strategy is like a roadmap. It helps a company to know :
Where it wants to go (its objectives),
Who it wants to talk to (its target audience),
And how it’s going to do it (which tools to use, such as social networks, websites or emails).
Without a strategy, you can waste time and money publishing things that serve no purpose.
-What is digital marketing?
Digital marketing is everything you do online to promote yourself, attract customers and sell a product or service. It includes:
Posts on Facebook, Instagram or TikTok,
Advertising on Google,
Sending out newsletters (emails),
Creating a good website,
Or even getting good reviews online.
It’s a quicker and often cheaper way of reaching a lot of people than traditional advertising (radio, TV, posters).
-Why is this important today?
Everyone’s connected: if your business isn’t visible online, you’re missing out on a large proportion of your potential customers.
You can target better: thanks to digital marketing, you can talk directly to the people who are really interested in what you’re selling.
It’s measurable: you can see how many people have clicked, liked or bought. This makes it easy to improve.
It gives a modern image: a company with a presence on social networks shows that it’s in tune with the times.
Even small businesses can benefit
You don’t need a big budget. With a telephone, an Internet connection and a little creativity, you can already do a lot:
Showcase your products,
Share your expertise,
Create a relationship with your customers.
Having a good strategy and using digital marketing are now essential to success. It’s like having a shop window open 24 hours a day, anywhere in the world. Whether you’re selling clothes, homemade food or services, digital marketing is the way to move forward, make yourself known and, above all, grow.
